The Fairtrade Foundation is campaigning to ensure a better deal for marginalised and disadvantaged third world producers.
Fairtrade challenges the conventional model of trade, and offers a progressive alternative for a sustainable future.
Fairtrade empowers consumers to take responsibility for the role they play when they buy products from the third world.
By participating in Fairtrade, producers are able to use the additional income to strengthen their organizations and invest in social, environmental and business
improvements. The producers are able to learn more about markets and marketing and take more control of their lives.